GameAbove Sport™ Bowl: Inaugural Art Campaign 2024

When the Detroit College Bowl gained a new title sponsor, the game needed a fresh look. I led the entire art campaign for the inaugural GameAbove Sport™ Bowl, my first time owning a campaign of this scale, while the Lions were in the middle of a historic season. I developed a new art direction aligned with the sponsor, built an immersive style guide, and created the visual assets and promotional materials. I also designed the trophy, drawing on Detroit's automotive industry to tie the game's home to its new partner. The result was a cohesive brand across physical and digital platforms.