Gameday Posters

Ford Field Concourse Design

My first step into environmental design, where graphic design, architecture, and interior design meet to shape an experience. The goal was a space that tells a story while building brand recognition into every sightline. I led concept development from initial sketches through large-scale print production files, and owned both the design direction and the photography. It's the largest project I've created, spanning a wide stretch of Ford Field.

House of Hutch Campaign: Promotional Creative

A launch campaign built around the energy and excitement Aidan Hutchinson and his family bring to Detroit. In collaboration with House of Hutch and the Lions' creative team, I produced the promotional content across social graphics, Fanatics promo materials, and in-game promotional content. The merchandise designs themselves were created by others, and my work focused on the promotional creative that introduced the collection to fans.

Gridiron Heroes Limited Edition Vinyl

A limited-edition giveaway created for Detroit Lions influencers, developed in collaboration with the Marketing Team and Creative Director. The fully custom vinyl artwork captures the essence of Motown and Detroit, past and present, and the record itself plays the Lions' historic fight song, "Gridiron Heroes." I owned the design and print production, taking every detail from concept to finished piece.

Detroit Lions Road Game Departures

Road game departure content had become a stale format: players walking from point A to point B. Working alongside a fellow Jeff Nguyen, I developed a concept that layered on-brand graphics and creative photography into those moments. We designed and shot the series throughout 2023 as a proof of concept, partnering with together to build cohesive compositions. The work helped land a Delta Airlines-sponsored content partnership for the 2024 season, and the final pieces ran across the Lions' social channels.

Detroit Lions Deck of Cards

A fully custom gameday giveaway deck for the Detroit Lions. Art Deco-inspired geometry and bold detail give a classic set of playing cards a distinctly Detroit feel. I led the design and promotional photography from concept through print-ready files.

Detroit Lions Community Van Wrap

A bold, clean vehicle wrap for the Detroit Lions, designed for use across youth football programs and community departments. I designed the full wrap from concept to print ready files.

Detroit Lions Academy Weight Room

A weight room for Detroit Lions Academy student athletes, modeled after the Lions' own facility to bring pro-level standards and culture to young athletes. I led the creative concept, from mockups to final print production files.

Detroit Lions Bobbleheads

Packaging for the Lions' collectible bobbleheads, including game day giveaways and exclusive items for season ticket members. I concepted and designed a variety of box designs across the seasons, giving each release its own identity while keeping the series cohesive and unmistakably Lions.

Detroit Lions Stat Graphics